Thursday, September 21, 2006

Looking to Build an Email List? Try these Strategies

List Building Strategies

1. Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. Find websites that are similar to yours, but not the competition. Email them and ask if they are interested in such a trade.


2. Start an e-zine for your web site. When people read each issue they'll be reminded to visit your web site every time you send out your ezine. They'll see your product ad more than just once which will increase your orders.(it is a fact that the human mind needs exposure 7x for something to sink in; repetition is the key) Give them great content,lots of info and freebies, so that people will be likely to stick around because of what you are teaching.


3. Form or Join an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others. A word of warning though, make sure you are writing good pertinent content or you could get the owners/moderators angry with you and get yourself banned.


4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article. If you copy content from internet sources, be sure to credit the original poster so that the search engines don’t think you have plagiarized.


5. Give away an electronic freebie with your ad or re-branded information on it. Allow your visitors to also give the freebie away, keeping your information also intact. This'll increase your ad exposure and attract people to your web site at the same time.


6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal which means double the traffic.


7. Submit your freebie to the online directories that list your particular item or service for free. If you're offering a free e-zine, submit it to all the free e-zine
directories on the internet.


8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings. Again, make sure your postings are relevant and you don’t upset the moderators.


9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.


10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc. Warning about FFA though, you will get a huge amount of email from this and we suggest you get yourself an email account on another server (gmail is good if you have someone who can refer you) that you can ignore if you need to. These can become very distracting and you could end up off track by reading them all. We know, we’ve been there!


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